Yahoo! Search Marketing Pay Per Click Management Not sure what Pay Per Click Advertising is? Click here, and go to "How Sponsored Search Works" on the left-hand navigation.

AWS can manage your Yahoo! Search Marketing account with deft hands and minds skilled in fine-tuning your bids. We help you formulate an advertising budget, and make sure your money is put toward strong key phrases users are actually searching for. Here's the process:

1. AWS sets up a Yahoo! Search Marketing account for you or your company
2. We gather information on your business' current standings on the Internet, for reference as we grow your Web image.
3. Research is conducted on which key phrases will be the best to bid on. This process is ongoing, and we make sure that users are actually searching for the phrases we bid on, so you are not wasting your energy or your dollars.
4. We write advertisements for your sponsored listings, matching them to keywords.
5. Your ad goes live, appearing when a user searches for the key phrase you've bid on!
6. Once the initial campaigns are created, we keep a close eye on your bidding placement, and provide monthly reports and service to keep your bids competitive and to prune out dead phrases.

AWS makes sure your campaign is targeting the consumer who is searching for your product, using all of Yahoo's tools: Content Match, Local Match, and Conversion Tracking. Contact us for more information on how to improve your revenues with pay-per-click advertising.

The prices below indicate AWS fees for management of a Yahoo! Search Marketing account. These fees are separate from the bids you will place as part of your pay per click campaign.
 
For advertising budgets under $2000.00 US per month:

20 Key Phrases	50 Key Phrases
Campaign Created, Ads Written and Unique Landing Pages Determined	Campaign Created, Ads Written and Unique Landing Pages Determined
Monthly Reporting	Monthly Reporting
Monthly Fine-Tuning and New Bidding	Monthly Fine-Tuning and New Bidding
$200 Setup	$400 Setup
$100 / month	$175 / month

For advertising budgets exceeding $2000.00 US per month:
To give an idea of how fees will be calculated: if your budget is $2000.00 for your first month, setup will be $500.00 and monthly maintenance will be calculated at 15% of each month's pay-per-click budget.

Unlimited Key Phrases

Campaign Created, Ads Written, Unique Landing Pages Determined

Monthly Reporting

Monthly Fine-Tuning and New Bidding

Setup: 25% of your first month's full Pay Per Click investment

Monthly management: 15% of total monthly advertising budget

So how does Yahoo! do it? Here are some details on how it works:
 

 

What is Pay Per Click Advertising?	"Pay Per Click" advertising is a service that allows businesses and individuals to bid for search engine standings. A bidder goes to Yahoo! or Google and creates an account, then chooses key phrases to bid on, such as "Mansion for Sale". Whenever a unique user clicks on one of these ads, a dollar amount is charged to the bidder based on how much he bid for the listing. Bid amounts start at $0.10 in Yahoo! and $0.05 in Google, and go up from there.
Where will my ad appear?	Rather than place these paid results in the "natural" web results, many sites (such as Yahoo!, MSN, and AltaVista) put them in colored bars or separate areas at the top and right of the results.   Some sites, though, such as Dogpile actually put the sponsored results in with the regular results, differentiated only by a small "Sponsored By" line at the bottom of the result text.
What determines my place in the search results when I bid on a key phrase?	On the Yahoo! network, bid amount determines placement almost exclusively. If you are the third highest bidder, you get third place, wherever the search engine decides to display its third-place listing.   Google is a bit different. See our Google AdWords management page for more details.
How do you know which phrases users actually search for?	AWS has tools that help us determine proper phrases for bidding. These show us how many searches per month are performed on a phrase in the Yahoo! network. This is why we are more effective than other sites that offer search engine optimization: we can tell you where the market is, and put your site in the middle of it.
Can't this get awfully expensive?	Yes, it can: but only as expensive as you want it to. You have complete control over your daily and monthly expenditures, as well as your maximum bid per phrase. You need spend no more money than you'd like, and AWS can help you know which phrases are best to invest in.